C.R.Y is an acronym for Can't Relive Yesterday. This Brand was created for those who need the motivation to push forward regardless of their past trying times. If it's something that you want out there in the world, you can have it. You just have to work for it. Don't let your mind play tricks on you and stop you from reaching your goals. Goals for fitness, health, Wealth, relationships, or anything that you can possibly want you can achieve even if you've had no luck in the past. If you believe you can achieve. Don't let your past determine your future.